In order to show appreciation to the men and women who serve our country in the military, Barletta has recently launched an initiative as a way to give back to both veterans and active-duty service members: a veteran’s appreciation gift box.

“At Barletta Boats, we believe that our veterans deserve more than just our gratitude—they deserve recognition for the sacrifices they’ve made and are making on our behalf,” said Jeff Haradine, president at Barletta. “That’s why we’re proud to launch a new initiative dedicated to honoring the brave men and women who have served in the United States Armed Forces.”

Beginning June 1, 2025, any veteran who purchases a new Barletta boat will receive a custom, hand-packed Veteran’s Box as a token of Barletta’s appreciation. Each box will include a collection of Barletta gear customized with their branch of service: a branch-specific sweatshirt, hat, T-shirt, challenge coin, and a branch-specific flag they can proudly fly from their boat.

Every box will be personally packed and shipped by a Barletta employee who is also a U.S. military veteran. 

“Our veteran co-workers are leaders in every sense of the word here at Barletta,” Jeff explained. “When we approached them about this idea, it was no shock that they wanted to help in any way they could. They know from personal experience what impact this type of gesture can have on our extended veteran family.”

In addition to the Veteran’s Box, Barletta is also proud to be partnered with USAA. Through this partnership, eligible USAA veterans who purchase a new Barletta boat can receive an exclusive discount or rebate as part of Barletta’s ongoing effort to give back to those who serve.

Available to all verified USAA members who have served or are serving in the military, the program is applicable on new Barletta boat purchases. As the program officially rolls out, more details will be shared with Barletta’s dealer network and customers.

“We know words will never be enough to thank our nation’s veterans and active-duty service members. Nonetheless, thank you—from the bottom of our hearts—for your service to this country,” Barletta’s president concluded.