The Oshkosh ToonFest grew from the Four Horsemen Poker Run, a go-fast boating event that saw contestants making stops along the coasts to gather cards for a full poker hand, eventually making a play at the end of the course for a grand prize. While the Winnebago poker run was well-received, there was a growing interest in something new, with spectators wanting an opportunity to bring their pontoons out for some fun too.
Jason Lindemann, owner of the Sweetwater Performance Center, and fellow poker run organizers Jeff Eiden and Gary Swanson saw an opportunity. Over time, this team gauged community interest in this pontoon-exclusive event, and found overwhelming support. In 2020, the first ToonFest hit the waters with contributions from a variety of local sponsors who provide the prizes and vendors who man the stops.
However, ToonFest isn’t a race, as you don’t have to have the fastest boat or best helmsman to win a prize. You just have to have a good time and a dash of good luck. The outing begins and ends at the Sweetwater Performance Center and adjacent Dockside Tavern, which is also owned by organizers. Win or lose, contestants are invited to a dinner with live entertainment to wrap up the itinerary. Anyone with a pontoon is welcome to come, and contestants walk away with themed merchandise and possibly some new friends they met on the journey. They’ll also have a newfound appreciation for the waterways of Wisconsin and all the area has to offer.
Sweetwater Performance Center — www.sweetwaterperformancecenter.com
ToonFest — www.oshkoshtoonfest.com