Electric boats are rapidly gaining popularity, and for good reasons. As concerns about the environment, sustainability, and energy efficiency grow, electric boats offer a compelling alternative to traditional gasoline- or diesel-powered vessels. But what makes them truly desirable? The biggest reason might just be the environmental friendliness. Electric boats produce zero emissions while operating, which greatly reduces water and air pollution. Unlike conventional boats, they don’t leak oil or fuel into the water, helping preserve marine ecosystems. This makes them an excellent choice for environmentally-conscious boaters and for use in protected or sensitive waterways.

Another reason for the gain in popularity is the quiet and smooth operation. Electric motors are much quieter than internal combustion engines. This quieter operation creates a more peaceful experience on the water, ideal for nature lovers, fishing, and wildlife observation. It also means less noise pollution for those living near bodies of water.

Of course, lower operating costs appeal to many boaters as well. Electric boats generally cost less to run and maintain than traditional boats. Electricity is cheaper than gasoline or diesel, and electric motors have fewer moving parts, reducing maintenance and repair expenses. Over time, this can make electric boating more affordable.

The combination of environmental benefits, cost savings, performance, and quiet enjoyment makes electric boats increasingly attractive for recreational and commercial use. As technology advances, electric boats could become the new standard on our waters, blending innovation with sustainability.

A Head Start

Well before electric pontoons became trendy, one manufacturer was already working to provide a solution for customers facing local lake regulations that prohibited the use of gas engines. In 2011, Princecraft Boats began building internal expertise in electric propulsion systems and integration with its R&D team, which helped it get ahead.

It didn’t take the Canadian-based manufacturer long to realize the demand for electric boats, and by the second year, it had expanded to offer two models: a 15-foot and a 17-foot pontoon. Today, the Brio series includes 17-, 19-, and 21-foot models as this lineup continues to evolve.

Brio Series

The Princecraft Brio Electric Series stands out by blending eco-friendly electric propulsion with luxury pontoon comfort, making it a rare option that combines sustainability, performance, and style. All Brio models use electric motors (Avator 20e, 35e, or Cruise 3.0 RL) with zero emissions and near-silent operation, ideal for lake and small-waterway cruising. This appeals to environmentally conscious boaters while offering a peaceful, low-noise experience. The ultra-light lithium batteries let you tailor your speed and range. Autonomy can range from under one hour at full power to over 13 hours at low power, depending on the battery setup.

Built for long-term enjoyment, the keels and frames are made entirely from 5052-H36 aluminum alloy, known for exceptional strength, corrosion resistance, and durability. This ensures stability and longevity, even in varied conditions.

Rated for up to 9 passengers depending on the specific model, Brio offers plush upholstery, smart storage, and in-floor battery compartments. The walk-through layouts include bow, stern, and port gates that make boarding and exiting easy, with a stable swim platform and boarding ladder that enhances your water access. As for upgrades, you can opt for the “Concert Package,” which adds Bluetooth audio, LED lighting, device chargers, and a luxury captain’s chair.

Industry Connections

Princecraft is owned by Brunswick Corp., which also owns more than 60 brands including Mercury Marine. Although owned by the same company, Jean-Philippe Martin-Dubois, the general manager at Princecraft, doesn’t necessarily believe it gives them an advantage when it comes to electric propulsion.

“Being a Brunswick-owned company doesn’t significantly give us more of an advantage compared to other OEMs, but having access to Mercury’s Avator platform provides strong technical support from their team,” explained Jean-Philippe. “Previously, we used Torqeedo systems, which are still relevant today due to their attractive price point and compatibility with standard deep-cycle batteries, similar to a trolling motor, helping keep costs down. However, in terms of range and performance, lithium battery systems clearly offer advantages.”

Hitting The Target

Since 1954, every Princecraft boat has been carefully designed and assembled in its Princeville, Quebec facilities. Besides pontoon boats, the manufacturer also builds fishing boats and deck boats, but has been pleased with the growth of its electric models.

“Our targeted buyers for electric pontoons are primarily customers on regulated lakes, which are becoming increasingly common,” said Jean-Philippe. Additionally, as consumers grow more familiar with electric vehicles, they are more open to adopting electric propulsion on pontoons. However, it remains a niche segment, mainly suited for smaller bodies of water.”

The Brio e 19 has become Princecraft’s most popular electric model. From a size standpoint, it strikes the best balance, making it the go-to choice for most customers according to the manufacturer.

Future Plans?

While Jean-Philippe isn’t able to share specific future plans, he is seeing growing demand for more sophisticated products.

“The Brio was designed to be lightweight to maximize autonomy,” concludes the general manager. “Electric pontoons don’t experience the same stresses as models equipped with higher horsepower engines, but as customer expectations evolve toward more advanced features, this could lead us to explore different design approaches.”